Post by account_disabled on Mar 10, 2024 1:05:58 GMT -5
Information is gold. And the satisfaction survey is an excellent way to collect data in compliance with the General Data Protection Law (LGPD) . As a company, you need to seek to understand the points in your customer experience where you got it right, where you can improve and what you can do to increase customer satisfaction levels in the future. Through the satisfaction survey, you will be inviting your audience to share their perceptions about your company with you, making them feel heard and have their opinions validated. What is a customer satisfaction survey? A customer satisfaction survey is a form of feedback that consists of you directly asking your consumers for their opinion about the experience your company offers and its performance at various points of contact. This is a valuable tool as it helps businesses gain better insight into the public’s needs and pain points. Through the satisfaction survey, you can respond to problems in your journey, increase customer satisfaction rates, encourage loyalty and increase your chances of sales.
Discover 7 benefits of customer satisfaction surveys: Now that you understand what a satisfaction survey is, let's find out more about the benefits of adopting this strategy within your company. Check out! 1. Listen to what customers have to say The satisfaction survey helps your company improve practices, but it also acts as a channel for your customers to say what they want. It's a chance to have your voices heard. This is an especially Brazil Phone Number Data valuable aspect in a scenario like the current one, where consumers turn to social networks to share their perceptions about products or services. On social networks, comments are public and your company has no control over what is said. By opening a space for the satisfaction survey, you will be having more control over the narrative of a potentially harmful comment. At the same time, you show your customers that you value their opinion and vision. 2. Reduce negative comments There is no way to avoid it, at some point, a customer will be dissatisfied. And, right now, a good satisfaction survey strategy will make a difference in reducing negative comments.
With it, you will have the opportunity to change the customer's view before they start making negative comments about your brand. 3. Understanding your customer’s perspective Responses from a customer satisfaction survey will give your company insight into how customers view your company and any concerns your customers may have. You will be able to determine the level of satisfaction your customers are getting from your products or services. A well-done satisfaction survey can help you identify the points where your journey had negative results and how you can improve them, as well as determine where you are successful and how to further explore your positive points. 4. Determine your priorities Through the answers obtained in your satisfaction survey, it is possible to determine which aspects you need to prioritize, in relation to changes or investments. Practically speaking, it is interesting to include questions that must be answered using a numerical scale, with 0 being completely dissatisfied and 10 being completely satisfied.
Discover 7 benefits of customer satisfaction surveys: Now that you understand what a satisfaction survey is, let's find out more about the benefits of adopting this strategy within your company. Check out! 1. Listen to what customers have to say The satisfaction survey helps your company improve practices, but it also acts as a channel for your customers to say what they want. It's a chance to have your voices heard. This is an especially Brazil Phone Number Data valuable aspect in a scenario like the current one, where consumers turn to social networks to share their perceptions about products or services. On social networks, comments are public and your company has no control over what is said. By opening a space for the satisfaction survey, you will be having more control over the narrative of a potentially harmful comment. At the same time, you show your customers that you value their opinion and vision. 2. Reduce negative comments There is no way to avoid it, at some point, a customer will be dissatisfied. And, right now, a good satisfaction survey strategy will make a difference in reducing negative comments.
With it, you will have the opportunity to change the customer's view before they start making negative comments about your brand. 3. Understanding your customer’s perspective Responses from a customer satisfaction survey will give your company insight into how customers view your company and any concerns your customers may have. You will be able to determine the level of satisfaction your customers are getting from your products or services. A well-done satisfaction survey can help you identify the points where your journey had negative results and how you can improve them, as well as determine where you are successful and how to further explore your positive points. 4. Determine your priorities Through the answers obtained in your satisfaction survey, it is possible to determine which aspects you need to prioritize, in relation to changes or investments. Practically speaking, it is interesting to include questions that must be answered using a numerical scale, with 0 being completely dissatisfied and 10 being completely satisfied.