Post by shikapatho on Oct 18, 2023 2:03:16 GMT -5
Applicable to any business, Digital Marketing is a very powerful resource also for clinics and practices that want to attract and retain more patients!
Clinics and practices have long invested in Referral Marketing, the famous word of mouth, in order to ensure that their services reach new people and build a good image of the company in the market.
Well, referrals still work and are a resource to be used, but the way to do this has changed due to advances in the internet and how patients search for procedures today.
In the past, a person who needed to go to the dentist, for example, would ask a relative or friend about it with the intention of obtaining information so that they could go to the whatsapp data professional and complete the treatment.
Today it is very different. People go to Google and social networks when they want to gain a specific reference about services and products. And that's why Digital Marketing has become so important for companies!
Do you want to know what the best strategies are to attract more patients? Continue reading this content and find out!
Blogs allow you to publish educational content focused on solving the problems of potential patients. Remember how they go online to find useful information? Then.
On your practice's blog, the content needs to mix between the most comprehensive and the most specific, so it is very important to know your audience and what their search intent is.
To give an example, consider that a user can access a dentistry blog to ask questions about an aesthetic procedure such as dental contact lenses , while another can be more specific and seek information about what the price of tooth whitening is, how it works, where to find it and why. Here it goes.
Therefore, in blog posts, always aim to solve likely user problems. This generates authority for your office, consolidates the brand image and even brings in new patients.
It is essential to know which social network your audience is present on and what they expect to find there, so it is possible to publish educational content (shorter than on the blog), stimulate engagement and also sell the service.
Unlike blogs, content on social media is more visual, so ideally it should be more dynamic, simple and objective in a way that facilitates “consumption” by followers.
It is worth mentioning that: social networks are great channels for encouraging referrals, so a good practice is to publish authorized reports from patients, before and after, among others.
For example: a patient underwent a dental contact lens procedure and is super satisfied, a video cuts of her telling how it went and recommending the service encourages new people to complete the treatment.
Clinics and practices have long invested in Referral Marketing, the famous word of mouth, in order to ensure that their services reach new people and build a good image of the company in the market.
Well, referrals still work and are a resource to be used, but the way to do this has changed due to advances in the internet and how patients search for procedures today.
In the past, a person who needed to go to the dentist, for example, would ask a relative or friend about it with the intention of obtaining information so that they could go to the whatsapp data professional and complete the treatment.
Today it is very different. People go to Google and social networks when they want to gain a specific reference about services and products. And that's why Digital Marketing has become so important for companies!
Do you want to know what the best strategies are to attract more patients? Continue reading this content and find out!
Blogs allow you to publish educational content focused on solving the problems of potential patients. Remember how they go online to find useful information? Then.
On your practice's blog, the content needs to mix between the most comprehensive and the most specific, so it is very important to know your audience and what their search intent is.
To give an example, consider that a user can access a dentistry blog to ask questions about an aesthetic procedure such as dental contact lenses , while another can be more specific and seek information about what the price of tooth whitening is, how it works, where to find it and why. Here it goes.
Therefore, in blog posts, always aim to solve likely user problems. This generates authority for your office, consolidates the brand image and even brings in new patients.
It is essential to know which social network your audience is present on and what they expect to find there, so it is possible to publish educational content (shorter than on the blog), stimulate engagement and also sell the service.
Unlike blogs, content on social media is more visual, so ideally it should be more dynamic, simple and objective in a way that facilitates “consumption” by followers.
It is worth mentioning that: social networks are great channels for encouraging referrals, so a good practice is to publish authorized reports from patients, before and after, among others.
For example: a patient underwent a dental contact lens procedure and is super satisfied, a video cuts of her telling how it went and recommending the service encourages new people to complete the treatment.