Post by account_disabled on Feb 26, 2024 23:54:49 GMT -5
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Facebook has launched a new feature designed to create lead generation in Messenger, which will allow companies to create an automated question and answer experience within their messaging application, which can be launched through Click to Messenger ads.
Click to Messenger ads were created to facilitate direct commun Mexico Mobile Number List ication with a brand's potential customers. Every time a user clicked on these types of ads on the social network, the platform automatically took them to a conversation on Messenger, however, users sometimes did not get responses as quickly as they would like.
Now you can do lead generation in Messenger automatically
From now on, an automated chat will be launched in Messenger , which will allow companies to establish an experience of automated questions that can be answered using a form.
In addition, brands can integrate the lead generation tool in Messenger with their CRM platform , and will also be able to continue conversations with customers through the Facebook page inbox, the Pages Manager app or any tool third party chat .
Additionally, for those users who have not completed the automated questions, the lead generation tool in Messenger will send a reminder asking them to answer them. According to a survey conducted by online chat solutions provider, Drift and SurveyMonkey , 42% of users expect a response from a chatbot within five seconds of sending a message.
By integrating this automated lead generation feature into Messenger and connecting it to a CRM platform in Facebook Ads, brands can quickly and easily respond to frequently asked questions , streamlining communication with customers on the platform.
Companies that have tested this new feature in Messenger have had good results
Facebook assures that the results of this new tool are quite positive. An example of this is RIFT Tax, a financial services company based in the United Kingdom, which used this service in a campaign aimed at members of the armed forces, generating a 42% increase in its qualified leads.
Additionally, by tracking leads generated by Messenger, RIFT Tax was able to respond in less than 10 minutes , achieving an 18% higher lead resolution rate compared to those achieved through telephone conversations.
What is a chatbot: 10 chatbot terms you should know
Alicia Urunsak , digital payment performance manager at RIFT Tax, assured that due to the success they have achieved with the new lead generation tool in Messenger “we are adding a profitability analysis to add Facebook Messenger to our mix of channels for lead acquisition, as well as developing our business plan using Messenger as a communication channel throughout the customer journey . "
Facebook claims that more than 61% of users surveyed in the United States, United Kingdom, Brazil and India agree that messaging is the easiest and most convenient way to contact a company , and from now on lead generation in Messenger will allow people to communicate with companies at the right time and tone.
Facebook has launched a new feature designed to create lead generation in Messenger, which will allow companies to create an automated question and answer experience within their messaging application, which can be launched through Click to Messenger ads.
Click to Messenger ads were created to facilitate direct commun Mexico Mobile Number List ication with a brand's potential customers. Every time a user clicked on these types of ads on the social network, the platform automatically took them to a conversation on Messenger, however, users sometimes did not get responses as quickly as they would like.
Now you can do lead generation in Messenger automatically
From now on, an automated chat will be launched in Messenger , which will allow companies to establish an experience of automated questions that can be answered using a form.
In addition, brands can integrate the lead generation tool in Messenger with their CRM platform , and will also be able to continue conversations with customers through the Facebook page inbox, the Pages Manager app or any tool third party chat .
Additionally, for those users who have not completed the automated questions, the lead generation tool in Messenger will send a reminder asking them to answer them. According to a survey conducted by online chat solutions provider, Drift and SurveyMonkey , 42% of users expect a response from a chatbot within five seconds of sending a message.
By integrating this automated lead generation feature into Messenger and connecting it to a CRM platform in Facebook Ads, brands can quickly and easily respond to frequently asked questions , streamlining communication with customers on the platform.
Companies that have tested this new feature in Messenger have had good results
Facebook assures that the results of this new tool are quite positive. An example of this is RIFT Tax, a financial services company based in the United Kingdom, which used this service in a campaign aimed at members of the armed forces, generating a 42% increase in its qualified leads.
Additionally, by tracking leads generated by Messenger, RIFT Tax was able to respond in less than 10 minutes , achieving an 18% higher lead resolution rate compared to those achieved through telephone conversations.
What is a chatbot: 10 chatbot terms you should know
Alicia Urunsak , digital payment performance manager at RIFT Tax, assured that due to the success they have achieved with the new lead generation tool in Messenger “we are adding a profitability analysis to add Facebook Messenger to our mix of channels for lead acquisition, as well as developing our business plan using Messenger as a communication channel throughout the customer journey . "
Facebook claims that more than 61% of users surveyed in the United States, United Kingdom, Brazil and India agree that messaging is the easiest and most convenient way to contact a company , and from now on lead generation in Messenger will allow people to communicate with companies at the right time and tone.