Post by heycrush5500 on Jan 18, 2024 3:28:43 GMT -5
Black Friday and Cyber Monday are a shopping milestone for bargain hunters and price-conscious shoppers. But companies also benefit from these promotions. The figures prove it: In 2022, sales in Germany during these campaign days amounted to about 5.7 billion euros. This represents an increase in turnover of around 1 billion euros compared to 2021. Compared to 2016, it was even around 4 billion euros. This impressively underlines the importance of these two shopping days for companies.
Don't rely exclusively on traditional advertising and classic marketing Advertising campaigns on these two special days demand a lot: specific preparation, conceptual planning and specifically Special Database targeted marketing. Because the competition is almost endless. At the end of the day, all companies want to get as big a piece of the pie as possible, regardless of their sector and size. Traditionelle Werbung und klassisches Marketing reichen hier angesichts der Vielzahl an konkurrierenden Angeboten meistens nicht mehr aus. Potenzielle Kunden gilt es gezielt anzusprechen und die eigenen Angebote im Bewusstsein der jeweiligen Zielgruppen zu verankern. Specific strategy and exhaustive preparation as enhancers of success What is needed are innovative marketing strategies combined with far-reaching collaborations.
Especially promising is the move to have bloggers and influencers target bargain hunters in specific groups. This must always be done within the framework of a specific strategy and exhaustive planning. A multi-phase plan that covers all relevant aspects is recommended. The preparation phase: this defines all the relevant basic aspects. Calendly The Chinese philosopher Confucius (probably between 551 and 479 BC) preached about two and a half millennia ago that success in all things depends on preparation.